The MCWW Neat watch comes as shown in the images below and has an MSRP of $1095.00. As this is my first watch and I want to get the train rolling, it is available at a pre-order price of $795.00.

  • The case has a circular-grained finish, and the back is engraved with the name of the watch.

  • Dial choice is either the dots markers or the dashed markers.

  • The dial has a circular-grained finish with a radially engraved 'mcww detroit' logo.

  • Lume is Noctilumina GG74F, green glows dark green.

  • Hands are satin finish, medium blue, also with GG74F lume.

  • Each watch has a unique serial number of your choosing, it can be any arrangement of numbers and letters up to 9 characters, and is engraved on the case back.

  • Seconds hand is gray.

  • Includes both straps and a strap tool.

Here is how it works:

  • Click the Buy One! link.

  • Select Neat dots or dashes.

  • Give me $1.00 to reserve the pre-order price and your custom serial number.

  • When your watch is ready to be built I will send an invoice for the remainder of the payment.

Deliveries for the first orders will be around the end of December 2025.

I will be posting regular updates on the status of the case and dial manufacturing, and the parts I am making during that time. Updates will be posted on my Instagram and on this website.

Pics below are the production intent prototypes taken with my cellphone, please forgive the less than stellar photography.

Neat dots markers, GG74F lume on 2-piece fabric strap.

Neat dashed markers, GG74F lume on green 2-piece fabric strap.

Neat dots markers, GG74F lume on brown leather strap.

Neat dashed markers, GG74F lume on brown leather strap.

Neat dashed markers, GG74F lume on green 2-piece fabric strap.

Neat dashed markers, GG74F lume on green 2-piece fabric strap.

Neat dots markers, GG74F lume on brown leather strap.

Neat dots markers, GG74F lume green 2-piece fabric strap.

Hand applied lume is the best, a lot of lume powder in the mix.

Case back.

Simple box. 2 straps. Strap tool.